My approach to content design and strategy.
Facilitate cross-functional sessions to align on goals, surface constraints, and build shared understanding.
Conduct user interviews, heuristic audits, and competitive analysis to uncover pain points and opportunities.
Design scalable content structures that align with mental models and business objectives.
Create reusable patterns and systems that enable teams to ship consistent, quality content at scale.
Leverage LLM tools for content generation, quality checks, and personalization scaffolding.
Define success metrics, instrument tracking, and use data to continuously refine content experiences.