Randrr; A Lesson in Product Failure

The Challenge

RANDRR aimed to disrupt job search by providing transparent insights but failed due to mismanagement and resistance to UX principles.

My Role

• Introduced human-centered design processes to improve the job search experience.

• Facilitated user testing and design sprint workshops to synthesize learnings into design approaches.

• Led content and UX strategy to simplify job discovery and application processes.

Process

• Designed a job insights interface allowing users to toggle between summary and technical details.

• Iterated on onboarding flows to streamline account setup.

• Validated personas through usability testing and real-world interactions.

Outcomes

• Onboarding time reduced from 11 minutes to 2 minutes 15 seconds.

• The product failed due to organizational challenges, but we did identify a product-market fit and developed a strong product experience.