Selected work in content design, strategy, and systems thinking.
+30% feature adoption · -25% support tickets · 2x ship velocity
Simplified flows and scaled a content system that improved adoption and reduced complexity.
5M+ members reached · +3% engagement · 2-week launch
Launched centralized relief resource center in 2 weeks during pandemic.
+10% member satisfaction · 300K+ conversations · 4.5/5 helpfulness
Empathetic conversational experience for financial coaching.
200+ components documented · -50% handoff time · 85% team adoption
Built comprehensive content design system scaling across all products.
16M+ members engaged · 39 states · +12% quote requests
Disrupted an industry while increasing quote requests and longterm engagement with effective behavioral design.