Credit Karma Money Redesign

Increasing feature adoption by 30% through intuitive banking UX.

+30% feature adoption · -20% support contacts

The Challenge

Credit Karma Money offered powerful banking features, but members struggled to discover and use them. Features like Spend Account, Save Account, and automated savings tools were buried in complex navigation. The interface was banking-centric rather than outcome-focused.

My Role

• Led content design and information architecture for the banking product redesign
• Simplified feature discovery and navigation to outcome-based organization
• Designed clear value propositions and educational content for banking features

Outcomes

• +30% increase in feature adoption across banking tools
• -20% reduction in support contacts related to banking features

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