Blog

Articles about content design, UX strategy, and building products that drive measurable impact.

• Re-designing Credit Karma's Most Used Surface — How AI-powered personalization increased revenue by 11% and engagement by 3%
• Credit Karma Money Redesign — Increasing feature adoption by 30% through intuitive banking UX
• Push Notifications Content Strategy — Reducing support calls through transparent, contextual messaging
• Debit Dashboard — Empowering users with card control and security
• COVID Relief Roadmap: Meeting Members in Crisis — How rapid prototyping helped 14 million members navigate financial relief
• Conversation Design Before Conversation Design Was Cool — How Penny grew from a financial coaching chatbot into core infrastructure for Credit Karma's personalized product experiences
• Lock Language — A content design system to clarify account security states and improve support efficacy
• Content Design System — Building a scalable content foundation
• Process Design — Streamlining content workflows through systematic design
• Dispute Automation — Using content design to reduce friction in credit dispute flows
• Facilitation — Leading cross-functional workshops to build alignment and drive decisions