Push Notifications Content Strategy

Reducing support calls through transparent, contextual messaging.

-25% support contacts · +15% engagement rate

The Challenge

Push notifications were sent inconsistently across products with no unified strategy. Some notifications were too vague, leading to member confusion and support calls. Others were too promotional, leading to opt-outs.

My Role

• Developed comprehensive push notification content strategy and guidelines
• Created classification system for notification types (transactional, informational, promotional)
• Designed templates and patterns for consistent, valuable messaging

Outcomes

• -25% reduction in support contacts related to notifications
• +15% higher engagement rate on valuable notifications

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