Commercial Writing
Words and content strategies crafted and circulated across many mediums to make brand promises, tell brand stories, and craft engaging experiences
The storytelling process
Why I write
Storyteller bias is a human superpower. I write to bring new ideas forward and help people think about old things in a new way. I always want to tell the truth, sometimes through fiction, sometimes through reporting, always through intimate, emotional experiences.
How I write
With thorough research, about the audience and the subject matter, to convey ideas and how they affect people and progress. I deploy cognitive behavioral strategies to make emotional connections to subject matter for the reader that empowers them to take action.
What I've written
Fictional stories, novels, screenplays, essays, newspaper articles, marketing campaigns, chatbot conversations, advertisements, digital publications, and software. I've written thousands of stories across dozens of channels and mediums. Always driven by the American ideal of freedom and justice for all.
- Save the Story — St. Augustine Transfer Company. Blog and website narrative for a historic venue — civic voice, brand, and community storytelling. Tags: Brand, Civic
- Floridation Podcast — Floridation. Multi-channel publication, podcast, and social strategy exploring Florida culture and identity. Tags: Journalism, Civic
- Features Not Flaws — Young Buck Coffee. Brand copywriting that reframes product characteristics as intentional identity signals. Tags: Brand
- Feast of Flowers — Folio Weekly. A feature interviewing artist Jim Draper about an exhibition at the Cummer Museum. Tags: Journalism
- Interview with Bruce Hannah — Medium. In conversation with the legendary industrial designer on craft, process, and legacy. Tags: Journalism
- AI Can't Replace You — AuthIntel (Substack). An essay on why human storytelling instinct remains irreplaceable in an age of generative AI. Tags: AI
- The Jim Draper Interview — The Floridation Papers (Substack). Long-form interview with Florida artist Jim Draper on painting, place, and the search for meaning. Tags: Journalism, Civic
- Groundswell — Groundswell Stories. Content infrastructure and editorial strategy for an independent storytelling platform. Tags: Content Systems
- Penny and AI Interactions — Software Design. Conversational design and chatbot content for Credit Karma's AI financial coaching product. Tags: AI, Content Systems
- Relief Roadmap — Software Design. Editorial system and product narrative for COVID-19 financial relief guidance at scale. Tags: Content Systems
- Stories Project — Software Design. Personalization, content system, and CMS architecture for Credit Karma's front door redesign. Tags: Content Systems, AI
- Jax Placemaking Pitch — Presentation. Using AI and experience design to rapid prototype a concept for the city of Jacksonville. Tags: Civic
Portfolio Blog
Writing about the work for more about research, iterations, and outcomes as well as the finer details.